Big Data Causing a Shift in Marketing and Sales Tactics

Big Data’s application is ubiquitous, and it’s revolutionizing how industries operate in the 21st century. One department that’s especially benefiting from the adaptation of Big Data is marketing and sales. By adopting it as a tool to help the marketing and sales department work more effectively, organizations are seeing an increase in sales. The auto […]

Data Analytics and Data Science for Private Businesses – A Primer

Big Data is a buzzword that has become part of our business lexicon in recent years. What exactly “Big Data” means,however, remains amorphous. For most private businesses, (such as ours) it denotes something useful to only the largest corporations, who have the financial resources to delve into the murky world of web generated data bases, […]

Strata 2016: Data preparation solutions are one of the major keys in adopting Big Data platforms on an enterprise level

For years and years business companies relied on proprietary products with sometimes expensive licenses and hardware to run on. These products ensured quality and reliability, while open-source software enjoyed a perception of being a sort of a playground or only good for a science project, not ready for production in the enterprise. When the Big Data revolution […]