I love looking at word clouds when trying to analyze free-form text. They help me quickly perceive the most prominent terms that are present in a body of text, and many times can be helpful in analyzing the topics or themes that are most important to the writer (or speaker). So – what topics are important to us here at Bardess? What do we care about? Behold … the word cloud.
Below are a series of word clouds from the blog posts of our consultants over the past few years. The largest one (at the top) is a summary of all of our combined posts. Underneath (slightly smaller) are the individual posts of our managers and consultants. I think you will quickly see a theme start to emerge: WE LOVE BUSINESS DATA!!! And working with customers. And software. And technology. And creatively coming up with new approaches to analyze data, and turn it into information. This self-examination of our own marketing and social media efforts is a good example of this. We needed to get creative in order to better understand ourselves as a company, and individuals.
Are you interested in learning more about how Bardess can transform your business data into useful information? Contact us today for a free consultation.