Bardess offers clients critical business planning and strategy development services,
as well as the supporting, marketing, research and market planning activities. We
aid in linking your identified strategies to action plans for operational process
and data quality improvement.
Business
Planning
Our senior consultants assist clients with the development and implementation of
business plans and strategies that impact the future direction of the Enterprise.
Our seasoned professionals will help you to identify critical success factors that
will allow you to seize opportunities and mitigate threats in dynamic markets and
industries.
We will ensure that your disparate tactical plans are supporting the defined strategic
direction. We will then develop associated financial and operational forecasting
models from a wide range of PC-based databases to sophisticated parametric models.
We can lead all or any part of the planning effort or guide your client teams in
the development of sound business plans which may include:
• Situation Assessments of the current environmental
factors, industry and market trends, competitive
positioning and an overall analysis of the
business opportunities and threats in relation to the
client’s strengths and weaknesses.
• Definition of the Business Strategies including
objectives and goals as well as specific tactics and
plans.
• Financial Projections including expected revenues
and expenses under alternative market or
technological scenarios.
Market
Feasibility Analysis
At Bardess, we assist clients in assessing the feasibility of entering into new
markets, implementing technologies or broadening the current portfolio of products
and services. This research includes the identification of domestic or international
market opportunities to targeted markets/customers and the development of marketing
strategies and plans.
Market Planning and Implementation
Market planning studies extend into a variety of engagements: marketing and consumer
research, the determination of market size and growth characteristics, sales force
effectiveness studies, the development of marketing programs, competitive analysis
and positioning studies and contingency planning.
In addition, we can assist you in assembling the specific elements of the market
mix, such as advertising decisions, promotional programs and pricing strategies.
Research
Bardess creates individualized market and competitive research programs from primary
data and online internet sources to meet your company’s needs. We can suggest the
right type of primary research to meets your unique requirements including focus
groups, one-on-one interviews, or surveys. We will gather all publicly available
secondary research and summarize results in a concise report format.
