Big Data Causing a Shift in Marketing and Sales Tactics

Big Data’s application is ubiquitous, and it’s revolutionizing how industries operate in the 21st century. One department that’s especially benefiting from the adaptation of Big Data is marketing and sales. By adopting it as a tool to help the marketing and sales department work more effectively, organizations are seeing an increase in sales. The auto […]

Data Analytics and Data Science for Private Businesses – A Primer

Big Data is a buzzword that has become part of our business lexicon in recent years. What exactly “Big Data” means,however, remains amorphous. For most private businesses, (such as ours) it denotes something useful to only the largest corporations, who have the financial resources to delve into the murky world of web generated data bases, […]

Strata 2016: Data preparation solutions are one of the major keys in adopting Big Data platforms on an enterprise level

For years and years business companies relied on proprietary products with sometimes expensive licenses and hardware to run on. These products ensured quality and reliability, while open-source software enjoyed a perception of being a sort of a playground or only good for a science project, not ready for production in the enterprise. When the Big Data revolution […]

Gartner’s “2016 Magic Quadrant for Business Intelligence and Analytics Platforms,” and What It Means for You

Gartner has begun reclassifying the players in this space based on differences between self-directed / self-service business analytics compared to Enterprise deployments and infrastructure capabilities.  As a result, you may see a rather stark difference between this years Magic Quadrant versus last years.  While it would be easy to discuss where all the challengers have […]

Blog Series – Accurate and Comprehensive Customer Data Mapping #2 Cleansing Queried Enterprise Data

Accurately and comprehensively mapping customer data to the correct, legitimate customer can be difficult at times to master. Our blog series provides specific procedures which will assist you in being able to do so. Ensuring that customer data is accurate (obtaining the exact data needed for a particular customer) and comprehensive (making sure that this […]