Design for Business Intelligence

Unless you're one of our customers, chances are low you’ve opened up an analytics dashboard and thought to yourself, “Wow, this looks amazing” or better yet, “The user experience of this dashboard is brilliant!” And that’s for a very simple and fundamental reason: for years, the aesthetics and overall user experience of business intelligence dashboards have […]

Blog Series – Accurate and Comprehensive Customer Data Mapping #1 – Define Your Enterprise Customer

How accurate and comprehensive is your customer data? Data analysis is only as good as the quality and completeness of data obtained during the data query process. Ensuring that customer data is accurate (obtaining the exact data needed) and complete (making sure that this data is comprehensive) is the foundation from which your analysis should […]